Council Agenda - City of Burbank

Tuesday, September 20, 2005

Agenda Item - 3

 

 


 

 

                                                                                                                                City of Burbank

                                                                                       Park, Recreation and

                                                                   Community Services Department

 

Memorandum

DATE: September 20, 2005
TO: Mary J. Alvord, City Manager
FROM:

Eric A. Hansen, Park, Recreation & Community Services Director

Via:  Garth W. Nelson, Deputy Director Recreation Services

By: Gwen Indermill, Recreation Services Manager
SUBJECT:

Appropriate Starlight Bowl Sponsorship Funds for Materials, Services and Supplies

 

PURPOSE:

 

The purpose of this report is to request that City Council appropriate Starlight Bowl Sponsorship funds to the Starlight Bowl Cost Center for expenditures associated with entertainment, marketing, and operating materials and supplies, and to amend the Fiscal Year 2005-06 Budget.

 

BACKGROUND

 

The Starlight Bowl Corporate Sponsorship Program presents local businesses with the opportunity to provide financial support for the Starlight Bowl Summer Concert Season.  Funds from this program give the City of Burbank an additional funding mechanism for expenditures associated with Starlight Bowl entertainment, as well as purchase of marketing materials, operating materials and supplies.  This year the Starlight Bowl Sponsorship program generated $40,942 and the Street Banner program generated $6,625 for a total of $47,567 for the 2005 Summer Season.  A sample of this past season�s Corporate Sponsorship and the Street Banner Programs is provided (Attachment A).

 

ANALYSIS

 

In Fiscal Year 2005-2006, $47,567 was received in sponsorship and street banner revenue.  It is requested that this amount be allocated to cover a portion of the entertainment and marketing expenditures for the 2005 summer concert season, as well as future operating expenses associated with the 2006 summer concert season.

 

FISCAL IMPACT

 

The current amount received in the Starlight Bowl Sponsorship revenue account:  001.PR000.45000.1017 is $47,567.  Staff is requesting that this amount be appropriated into the Starlight Bowl expenditure account:  001.PR31D.62300 for expenditures associated with entertainment, marketing and operating materials and supplies.

 

RECOMMENDATION:

 

Staff recommends that City Council adopt the proposed resolution amending the FY 2005-2006 Budget by appropriating $47,567 of Starlight Bowl Sponsorship funds to the Starlight Bowl.

 

 

 

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