PURPOSE:

The purpose of this agenda item is for the City Council to appoint the first P-BID Board from qualified applicants.

BACKGROUND:

As part of the Agency�s efforts to improve the Downtown, the Agency initiated the formation of a Property�based Business Improvement District to fund a variety of improvements in partnership with Downtown Burbank property owners. The Management District Plan was developed and approved in July 2003. The Plan outlines the major components of the P-BID including: the boundaries (Exhibit A); the service plan and budget; the assessment formula; and the governance of the organization. Specific items that are proposed include capital improvements such as smart parking, wayfinding signage, street/paseo upgrades and holiday decorations. Also included in the Plan is increased maintenance and security, promotions, advertising, special events, and administration.

In June 2003, the City approved the initiation of proceedings and ballots were sent out to all property owners within the proposed district to vote on whether to approve the formation of the P-BID. On July 22, 2003, the City Council accepted the ballots and   approved the P-BID with 82% of the ballots from property owners in favor of the P-BID.  On October 7, 2003, the City Council announced applications were being accepted for the P-BID Board.

The P-BID is a five year plan, which is the maximum length that a P-BID may be established, before a P-BID needs to be renewed. Each January, the P-BID will receive approximately $720,000 from the Los Angeles County Tax Assessors from Downtown property owners excluding residential and nonprofit property owners. The City of Burbank and the Burbank School District are assessed as well; however, the Agency has agreed to fund the BUSD assessment costs. The total annual cost to the Agency will be approximately $123,000.

ANALYSIS AND CONCLUSION:

When the P-BID was approved, the City Council also approved the proposed composition of the P-BID Board. The P-BID Management Plan states that the Board of Directors of the organization will be comprised an eleven-member board representing large and small property owners, the Village District, the City and Redevelopment Agency, the Media City Center, IKEA, small business owners, residents and nonprofit organizations in the Downtown area. Letters were sent to all stakeholders and all property owners offering them an opportunity to apply for the P-BID Board. The Burbank Public Information Office also sent the press release to all local papers including The Leader and Daily News and, the Mayor invited applicants to participate for 2 consecutive weeks prior to the deadline at the Council meeting. The deadline for submitting applications was October 16, 2003, 5:00 pm to the City Clerk�s office. Staff received 11 applications, and has reviewed them to make sure they meet the minimum requirements. The various applications are attached and collectively marked as Exhibit B. Staff has also listed the applicants below by category set forth in the P-BID Management Plan. Since some applicants qualify under more than one category, they may be listed more than once (i.e. the applicant maybe a property owner and a business owner)

 2 Board members representing Property owners from the Village area

                (San Fernando Blvd. from Magnolia to Verdugo Ave)

�        Anthony Delcau (Tucker Investment Group)

�        Morris Goodstein (Tony Roma�s, retired)

�        Tate Holland (LA Make Up School)

             2 Board members representing the City and Redevelopment Agency

                        (City and Agency staff and/or officials only)

�        Mary Alvord (City Manager) or designee

�        Sue Georgino (Community Development Director) or designee

 2 Board members representing the Mall area and IKEA

(Must be Mall representative and an IKEA representative)

�        Yumiko Carr (IKEA)  

       Note: Ken Bodeen, new Store Manager starts 11/3/03

�        James  O�Neil ( Media City Center)

 1 Board member representing at Large, Large Property Owners

�        Michael Cusumano (Cusumano Real Estate Group)

 1 Board member representing At Large, Small Property Owners

�        Raymond Adams (Buyers Home Warranty Company)

�        Anthony Delcau (Tucker Investment Group)

�        Morris Goodstein (Tony Roma�s, retired)

�        Tate Holland (Make-Up Designory )

�        John Pfaffl, Sr. (Jonan Property Services, Inc.)

 1 Board member representing At Large, Small Business

�        Paul Ehre (Skyblupink)

�        Michael Wilford (King, King and Alleman)

 1 Board member, Non-voting representing Residents of Burbank

�        Morris Goldstein (Tony Roma�s, retired)

�        John Pfaffl, Sr. (Jonan Property Services, Inc.)

�        Michael Wilford (King, King and Alleman)

 1 Board member, Non-voting, representing a non-profit entity

�        Lisa Rawlins (Burbank YMCA Board President)

FISCAL IMPACT:

The City is being asked to appoint the P-BID Board from a list of qualified applicants as mandated from the P-BID Management Plan. No fiscal impact will be generated by this action.   

CONCLUSIONS:

As part of the Agency�s efforts to revitalize Downtown Burbank, a broad level of property and business owner support including a dedicated funding source is a major part of the revitalization strategy.  The proposed P-BID offers a downtown-wide voice to owners and businesses, backed-up with funding to ensure a vital downtown area.

Once selected, staff will promptly schedule a meeting to set up By-laws, brief the Board on various programs and activities, and enter into a contract with the City to administer funds levied by the City on the District. It is anticipated that staff will return with the contract in December 2003.

RECOMMENDATION:

It is recommended that the City Council and Redevelopment Agency appoint the first eleven members P-BID Board.

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